The Cheerbow Lady

I was approached by Angela to create a custom logo for her cheer bow company. Rather than purchase a script font, I decided to letter it on my own to get the look I wanted to achieve.

From sketch to final >>

PROCESS

I presented several mood boards based on a series of questions I asked Angela to narrow down a brand style. We narrowed it down to these two, which from there she decided she wanted a combination of the letter styles. As you can see above, I took the elegant style lettering and addy a chunky style to match the chic lettering.